Stories & Ink has raised $1.6 million in funding to support its next phase of growth. The funding is from a mix of new and existing investors.
The funding is from a mix of new and existing investors, including The Emerson Group, a retail distributor with Crown Laboratories, L’Oréal and Yellow Wood Partners on its client roster. Aimed at drawing the nearly 40% of American women with tattoos and those without them who expect to get inked in the future, the tattoo care brand will use it to drive retail, marketing and product development efforts with the goal of increasing sales from a projected roughly $2.5 million this year to $5 million in 18 months.
“Generation tattoo is here to stay, and we have a unique opportunity to pioneer this category,” says Stu Jolley, founder of Stories & Ink, which has a customer base that’s 65% female. “It’s our job to pave the way and to champion the female consumer, and we are hell bent on blurring the category between beauty and tattoo.”
Excerpted from www.beautyindependent.com (Rachel Brown)
